Let’s have a little fun !!
You likely will think twice after this exercise as you make buying decisions.
Certainly everyone who is reading this has ordered numerous items on Amazon.
Not shooting at Amazon….. we use them constantly… just a great example for our discussion, so please, no stones!
Is Our Buying Controlled?
Go to your Amazon account and type in “Google Home”
This device is the direct competitor to Amazon Echo.
It is very likely you will get multiple options of the Amazon device, but none of the Google device…
Now just search for Google Home on your regular browser!
Most likely you used Google to search in your browser, very different results.
Clearly the Amazon search is skewed, but to think the Google search is not? Hmmmm
Not creating a problem here, not trying to advance a conspiracy theory …. marketers have correctly been doing this for decades…
It’s just easier make an example as the facts pop right up in our face!
Have a great “Known Swayed” buying day!
John A. Kvale CFA, CFP
Founder of J.K. Financial, Inc.
A Dallas Texas based fee only
Financial Planning Total Wealth