Seems like only yesterday “You’ve got mail” was exciting and breath was held for the next email. Fast forward to today and 200+ emails daily is routine.
About two weeks ago a decision was made to cut the volume of emails down on the research/personal email.
The personal email intakes all the daily research and had become the go-to recipient for any “must give email info” for whatever item was being purchased or reviewed. The business email has no research and is just reserved for client contact as much as possible.
The Unsubscribe Experience
Certain not a pioneer in this exercise but check out these results.
Daily emails of 200+ were the regular occurrence. Miss a day or heavens two … the tidal wave of email deletions was very time consuming.
After deleting only the necessary emails … be honest here. The line in the sand for this exercise was if there was no recent memory of opening the email … “Unsubscribe!”
The first day after 10-15 Unsubscribes, the time was too much and the delete button took over.
The next day around 10, followed by a declining amount daily. After a week, the Unsubscribe was used only a few times AND the 200+ daily email count was down to well under 100.
One interesting item was learned during this experience. Many of even the more “Proper” email sources were very difficult to complete the Unsubscribe experience, making for a bit of a brow raiser concerning the legitimacy of the company itself. Definitely leading to hesitation for said product in the future.
Now missing a day or two will not feel like an email tidal wave is waiting… Go ahead, give it a try … so what if it’s not spring, you can still do some cleaning!
Next week is normal, BUT the school calendar has pushed our gang’s Holiday break to the first full week AFTER the New Years !
Our official start of 2018 will be the 8th of January … we will remind again.
Have a Great “Less Email Cluttered” Friday and super weekend.
John A. Kvale CFA, CFP